How to get more calls, more reviews, and more booked jobs — written for people who actually swing a hammer, not marketers.
Google indexes pages, not businesses. One page gives it one title, one description and one topic to work with. Here is what the search engine is actually looking for, in Google's own words, and what the site has to be built like instead.
Read the postLiability, workers' comp, the certificate that gets you on the property, and the agent, CPA and attorney you want in place before the first job. Written by someone who runs an insurance agency and builds contractor websites.
Read →The map results are decided by proximity, relevance and reviews. Here is how to set up the profile and the website so Google believes you serve the places you drive to.
Read →Since July 2023 counties cannot require a local license for painting, flooring, cabinetry, drywall or handyman work. More competition, and a customer who now checks reviews instead of a license number.
Read →Every marketing company throws a scary number at you. Most are made up. Here's how to work out your real one in two minutes, using your jobs and your prices.
Read →The single cheapest fix in contractor marketing. Here's exactly how it works and why people text back when they won't leave a voicemail.
Read →Reviews decide who gets the call. Here's how to stack up 5-stars on autopilot without nagging customers.
Read →Neither one wins on its own. Here's how they feed each other, and what happens when one is missing.
Read →The jobs with real margin ask for a certificate. Here's what they're checking and why it decides who gets hired.
Read →One email when there's something genuinely useful — what's getting contractors more calls right now, what Google changed, what actually works. No pitching, and not often.