Contractor Websites in Wisconsin: Built Around Wisconsin Rules | DJH & Co
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Contractor websites in Wisconsin

Wisconsin ties its dwelling contractor certification to pulling building permits on one- and two-family homes, and the state licenses electrical contractors, master plumbers and HVAC contractors on top of that. We put your credentials on every page of your Wisconsin contractor website, then bring in calls, Google reviews and booked jobs.

Wisconsin at a glance

Pulling the permit is what triggers the license

If you pull a building permit for a one- or two-family home in Wisconsin, you need the state Dwelling Contractor certification and a Dwelling Contractor Qualifier, and cities like Green Bay check both before they issue the permit. Electrical contractors must print their license number on every bid and contract, and Green Bay also wants electrical contractors licensed in the city. Milwaukee has its own list of contractors who must be licensed to take out permits. A Wisconsin site that shows these credentials plainly saves you a lot of back and forth with homeowners.

Show your license on your website, in every state

Whatever you hold in Wisconsin, a state license, a registration or a city license, we put the number in the footer of every page and on your quote page, matching your Google Business Profile. Customers look you up before they call, and a number they can verify wins the job.

Who licenses what

Licensing in Wisconsin, and how your site shows it

Main agency: Wisconsin Department of Safety and Professional Services (DSPS). The dwelling contractor certification is tied to obtaining a building permit for a one- or two-family dwelling, so a job that needs no building permit does not trigger it.

Dwelling contractors and dwelling contractor qualifiers (one- and two-family homes)DSPS: State certification, required to obtain a building permit for a one- or two-family dwelling. Source
Electrical contractorsDSPS: State licensed. Source
Master plumbersDSPS: State licensed. Source
  • A state electrical contractor license holder must put the license number on every construction bid and contract. Source
  • HVAC contractors hold a separate DSPS credential. Source
  • The state consumer protection agency tells homeowners that a contractor doing siding, insulation or roofing on a one- or two-family home and pulling the permit needs both dwelling contractor credentials. Source
Major cities

Building for contractors across Wisconsin

Local rules on top of the state's. Open a city to see what it requires.

Milwaukee

The Department of Neighborhood Services permit center handles building permits, and the city's licensed contractors page says electrical, plumbing and home improvement contractors must be licensed to take out permits.

Official city page

Madison

Building Inspection handles building permits in Madison and sits inside the Department of Planning and Community and Economic Development.

"Building Inspection is part of the Department of Planning & Community & Economic Development."

Official city page

Green Bay

Green Bay requires its own license for electrical contractors and checks state dwelling contractor credentials before issuing a permit on a one- or two-family home.

"Electrical services and all other wiring in the City must be done by an electrical contractor licensed in Green Bay."

Official city page

Kenosha

The Department of City Inspections handles building permits in Kenosha, and its licensing requirements sheet points contractors to state DSPS credentials.

Official city page

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