Contractor Websites in Michigan: Built Around Michigan Rules | DJH & Co
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Contractor websites in Michigan

Michigan residential builders and maintenance and alteration contractors must put their name, license number and business address in all of their advertising, and a website is advertising. We build Michigan contractor websites with that information in the footer of every page, then add reviews, text-back and booking.

Michigan at a glance

Name, license number and address, on every page

Michigan's builder rules are specific: residential builders and maintenance and alteration contractors show their name, license number and business address in all advertising. Single projects under $600 do not need a builder license. Detroit, Grand Rapids and Sterling Heights also make state-licensed contractors register with the city before they pull permits. Your site carries the state details everywhere and the city registration where you work, so a homeowner who checks you finds what they expect.

What has to be on your website in Michigan

Licensed residential builders and M&A contractors must show their name, license number and actual business address, as shown on the license, in all advertising. A phone number or P.O. box alone is not allowed. This rule (Mich. Admin. Code R 338.1532) covers Article 24 builder and M&A licensees; no equivalent ad rule was confirmed for electrical, plumbing or mechanical licensees.

"A licensee shall include the name, license number, and actual business address, as shown on the license, in all advertising."

Read the source

Show your license on your website, in every state

Whatever you hold in Michigan, a state license, a registration or a city license, we put the number in the footer of every page and on your quote page, matching your Google Business Profile. Customers look you up before they call, and a number they can verify wins the job.

Who licenses what

Licensing in Michigan, and how your site shows it

Main agency: Michigan Department of Licensing and Regulatory Affairs (LARA), Bureau of Construction Codes, Licensing Section (Residential Builders and Maintenance & Alteration Contractors). LARA's maintenance and alteration trade list does not include painting, landscaping or general handyman work, and LARA states it licenses residential builders, not commercial builders; LARA also says it will not decide whether a particular job needs a license, and the residential builder definition covers any paid repair or improvement of a home, so the $600 project exemption is the safe line for unlisted residential work.

No residential builder or M&A license is needed for one project whose total contract price (labor, materials and everything else) is under $600. Splitting a job into smaller contracts to stay under $600 does not qualify. Source

Residential builder (new homes, remodeling, repair or improvement of a residential structure)LARA, Bureau of Construction Codes (Occupational Code, Article 24, MCL 339.2401 and following): Required for paid construction, repair, alteration or improvement of a residential structure. Exempt if the aggregate contract price for one project is under $600 (MCL 339.2403(f)). Applicants must first complete 60 hours of approved prelicensure education and pass a PSI exam. Source
Residential maintenance and alteration (M&A) contractor: carpentry, concrete, swimming pool installation, basement waterproofing, excavation, insulation, masonry, roofing, siding and gutters, screen or storm sash installation, tile and marble, house wreckingLARA, Bureau of Construction Codes (MCL 339.2404(3)): License lists the specific trades the holder is qualified for. Same $600 project exemption applies. Same 60-hour prelicensure requirement. Source
Electrical (electrical contractor, master and journeyman electrician)State electrical board / LARA, or the appropriate municipality, under Article 7 of the Skilled Trades Regulation Act (2016 PA 407): Only a licensed individual may install electrical wiring; a permit is required where the municipality provides inspection. Exceptions include minor repair work and a homeowner working on their own single-family home. Source
Plumbing (plumbing contractor, master, journey and apprentice plumber)LARA under Article 11 of the Skilled Trades Regulation Act: Only a licensed master or journey plumber may perform plumbing, and the responsible plumbing contractor must pull a permit. Minor repair work and a homeowner's own single-family dwelling (with permit) are exempt. Source
Mechanical / HVAC (mechanical contractor, by work classification)LARA under Article 8 of the Skilled Trades Regulation Act: Installing, altering or servicing regulated mechanical work requires a mechanical contractor's license (held by the person or an employee) plus a permit. A homeowner may personally install a heating or refrigerating system in a single-family home they occupy, with permit and inspection. Source
  • An unlicensed builder or M&A contractor cannot sue to collect payment for work that required a license, and cannot place a lien on the property. Source
  • A prosecutor or the attorney general can sue an unlicensed person for a civil fine of $5,000 to $25,000, on top of damages or restitution. Source
  • Builder and M&A applicants must finish 60 hours of approved prelicensure courses, including 6 hours each on the Michigan Residential Code and MIOSHA construction safety, before applying. Source
  • Michigan has no reciprocity for builder or M&A licenses; out-of-state contractors must meet all Michigan requirements. Source
  • A sole proprietor can work under an individual license, but an LLC, corporation or partnership needs its own company license with a licensed qualifying officer. Source
  • Builder and M&A contracts and every change order must be in writing, signed by both parties, with a copy given to the customer. Source
  • A licensed mechanical (HVAC) contractor must register the license with each city or township where it works; the local registration fee is capped at $15. Source
  • Homeowners may do their own electrical work in a single-family home they own and occupy without an electrical license. Source
Major cities

Building for contractors across Michigan

Local rules on top of the state's. Open a city to see what it requires.

Detroit

Yes. Contractors pulling residential building permits need a state builder's license plus City of Detroit registration, handled by the Buildings, Safety Engineering and Environmental Department (BSEED). Mechanical contractors register their state license with BSEED's Mechanical Inspection Team (Room 408, Coleman A. Young Municipal Center). Homeowners can pull their own trade permits for single-family homes.

"Contractors must have a Builder's License and City registration, homeowners applying for a permit do not require contractor's license"

Official city page

Grand Rapids

Yes. Contractors with a State of Michigan license must register it with the City before applying for permits, through the Development Center (1120 Monroe Ave. NW, 3rd Floor). The City also runs its own boiler license and a separate underground contractor registration with the Water Department. Residential permits require the property owner or a licensed contractor.

"If you have a State of Michigan license and want to apply for permits in Grand Rapids, you'll need to register it with the City."

Official city page

Warren

The Building Division (Division of Buildings and Safety Engineering) requires contractors to create a contractor account to apply for permits online, and its electrical, mechanical and plumbing permit applications ask for the state license number and include a "License Registration" line. A separate city contractor license for general trades was not found. Homeowner permits are available by affidavit.

"Direct Link to Municipal Home Contractor Account Creation"

Official city page

Sterling Heights

Yes. State-licensed contractors register with the Office of Building using the Contractor Registration Application (copy of state license and driver's license required), then need an online account and PIN to submit permits. Homeowners can apply for a homeowner permit.

"If you are a licensed and registered contractor, you must have an account and pin number to submit a permit."

Official city page

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